Have you known what your brand identity is? If you find the answer is “No”, it is time to create yours. Branding today isn’t just a logo or name, but it is how people perceive and think about your brand.

What is brand identity?

Brand identity is how a brand illustrates its image in the mind of customers. It is the combination of all branding activities that a company creates in order to portray the right image to the target audience including brand name, logo, tagline, brand positioning, brand personality, and brand relationship. As your brand identity conveys the core values of your company and makes the brand immediately recognizable to your customers, it is one of the most important reasons why your customers want to buy your products or services.

When you think about your company’s brand identity, the first thing that you have to consider is how you want your company to be perceived by customers. The next step is to present and promote the qualities that you have indicated through your logo, tag line, packaging products, website design, and so on to bring your brand identity and messaging to life.

Why brand identity is important.

Brand identity helps your brand to differentiate itself from other competitors. A strong brand identity makes your brand stand out and gives rise to your brand image. In fact, brand identity is different from brand image. Brand identity is a visual expression of the brand, and positive brand image is the result of building successful brand identity.

In addition, brand identity helps establish the emotional connection between your brand and ideal customers. Most of the time people don’t buy your products or services, they buy experience that makes them satisfied. In other words, they buy on emotion as they feel more connected to your brand than others. A strong brand identity provides a shortcut in consumer decision making process when people hesitate to buy the same product from different brands.

How does having a strong brand identity benefit your company?

There are three main benefits of having a strong brand identity. First, it makes customers willing to pay a price premium for your products and services. A strong brand identity makes people feel that your products or services are worth paying for. Second, it builds customer loyalty. If customers buy your products or services because they align with your personal values and have a positive feeling about your brand, they are more likely to remain loyal and refer your brand to others. Finally, it can help your company motivate and engage with the employees. A strong brand identity not only motivates your staff to become enthusiastic representatives of your company, but also attracts qualified applicants to your company.